Sökning: "Karoline Røsand"

Hittade 1 uppsats innehållade orden Karoline Røsand.

  1. 1. How do we make make Swedish consumers adhere to a plant-based diet? : An exploratory study on how companies in the food industry can influence flexitarians in the transition towards a plant-based diet.

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Karoline Røsand; Alice Moradian; [2019]
    Nyckelord :Sustainability; food industry; plant-based diets; plant-based substitutes; flexitarian; meat substitute; dairy substitute; consumer behaviour and marketing;

    Sammanfattning : The purpose of this qualitative research paper was to explore how companies who offer plant-based meat and dairy substitutes in the Swedish market, can influence flexitarians towards a more plant-based diet. This was based on the conflict between the need to substitute animal products with more plant-based alternatives and the current resistance among consumers to change from traditional eating patterns. LÄS MER