Sökning: "Katarina Brorson"

Hittade 1 uppsats innehållade orden Katarina Brorson.

  1. 1. “Prova på semestern innan du köper den” : En kvalitativ studie om konsumenters attityd till marknadsföring av turism med VR-teknik

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Esther Alenius; Katarina Brorson; Sara Holmgren; [2018]
    Nyckelord :virtual reality; VR; tourism; marketing; consumer attitudes;

    Sammanfattning : The purpose of this study was to examine the attitude of potential customers towards marketing of tourism through virtual reality. Since it is considered a risk to purchase a service it was interesting to see if the implementation of VR could lower the uncertainty. LÄS MER