Sökning: "Katarina Tiberg"
Hittade 1 uppsats innehållade orden Katarina Tiberg.
1. How to characterize internationalization speed : A qualitative study of Born digitals’ internationalization processes.
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : During the last few years, there has been a shift from a physical to a digital focus within companies. In line with the digital transformation, the number of born digitals has increased in the market. Born digitals often exclude stages in the traditional internationalization theories and use different strategies to reach new markets rapidly. LÄS MER
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