Sökning: "Katharina Bierling"

Hittade 2 uppsatser innehållade orden Katharina Bierling.

1. 1. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Beyer; Katharina Bierling; Frida Öjerbrant; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Katharina Bierling; Alexandra Hagman; [2018]
   Nyckelord :Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

   Sammanfattning : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. LÄS MER