Sökning: "Katharina Sonnleitner"

Hittade 1 uppsats innehållade orden Katharina Sonnleitner.

  1. 1. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    Magister-uppsats, Institutionen för ekonomi och företagande

    Författare :Katharina Sonnleitner; [2011]
    Nyckelord :destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Sammanfattning : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. LÄS MER