Sökning: "Katherine Estefania Monroy Zambrano"

Hittade 1 uppsats innehållade orden Katherine Estefania Monroy Zambrano.

  1. 1. Internationalization of Financial Technology Start-ups (Fintechs) : Evidence from Ecuadorian case studies

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Katherine Estefania Monroy Zambrano; [2020]
    Nyckelord :Internationalization; FinTech; finance; technology; Ecuador; Latin America; emerging markets; born-digital firms;

    Sammanfattning : In the past decade, the financial industry has been criticized to lack a faster digital transformation to provide more efficient services, where FinTech (a neologism generated from the contraction of “(Fin)ancial” and “(Tech)nology”) start-ups or fintechs represent a paradigm shift to reinvent the industry. FinTech is gaining attention in multiple academic disciplines, however, it was found that it has been neglected from the international business discipline to understand the internationalization process of fintechs. LÄS MER