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1. 1. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
   Nyckelord :Re-branding; secondhand; communications; marketing; trends;

   Sammanfattning : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. LÄS MER