Sökning: "Katrin Sundström"
Hittade 1 uppsats innehållade orden Katrin Sundström.
1. Offline Brand Communities - A future marketing tool for b2b companies?
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The community phenomenon has been recognized in various sciences, including business studies, whereby the latter have been focused on studying brand communities from a customer perspective in the b2c market. Until recently, the brand community’s importance for companies within b2b industries has however been neglected, especially regarding its original real-life setting. LÄS MER
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