Sökning: "Katrin Waalkens"

Hittade 1 uppsats innehållade orden Katrin Waalkens.

  1. 1. Native Advertising - A New Era of Online Advertising? : A qualitative study exploring consumers' attitudes

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Katalina Palma; Katrin Waalkens; [2016]
    Nyckelord :Native advertising; consumers’ attitudes; online advertising; Persuasion knowledge; Attitudes towards advertising model; Sponsored content;

    Sammanfattning : Purpose – The purpose of this study is to explore consumers’ attitudes towards native advertising and its perceived value. Design/methodology/approach – This research has a qualitative and exploratory nature. Forthe empirical material, primary data is collected through conducting in-depth semi-structured interviews. LÄS MER