Sökning: "Katrin Waalkens"
Hittade 1 uppsats innehållade orden Katrin Waalkens.
1. Native Advertising - A New Era of Online Advertising? : A qualitative study exploring consumers' attitudes
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose – The purpose of this study is to explore consumers’ attitudes towards native advertising and its perceived value. Design/methodology/approach – This research has a qualitative and exploratory nature. Forthe empirical material, primary data is collected through conducting in-depth semi-structured interviews. LÄS MER
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