Sökning: "Katrina Dietrich"

Hittade 2 uppsatser innehållade orden Katrina Dietrich.

  1. 1. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Katrina Dietrich; Giorgos Angelakis; [2014]
    Nyckelord :International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

    Sammanfattning : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in GermanyLevel: Master Thesis in Business AdministrationAuthor: Katrina Dietrich & Giorgos AngelakisSupervisor: Maria Fregidou-MalamaExaminer: Akmal HyderDate: 2014-January Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment. Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. LÄS MER

  2. 2. How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden

    Kandidat-uppsats, Mittuniversitetet/Institutionen för samhällsvetenskap

    Författare :Katrina Dietrich; [2011]
    Nyckelord :Destination Management; destination Image; destination; marketing image; marketing management;

    Sammanfattning : The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. LÄS MER