Sökning: "Katrina Dietrich"
Hittade 2 uppsatser innehållade orden Katrina Dietrich.
1. Services Marketing in a Cross-Cultural Environment: Elekta in Germany
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment. Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. LÄS MER
2. How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden
Kandidat-uppsats, Mittuniversitetet/Institutionen för samhällsvetenskapSammanfattning : The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. LÄS MER
