Sökning: "Katy Gokal"

Hittade 1 uppsats innehållade orden Katy Gokal.

  1. 1. Super Market Bros. : A qualitative study on gamification of sustainable grocery purchases

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Katy Gokal; Alexander Svensson; Simon Johansson; [2022]
    Nyckelord :gamification; grocery shopping; consumption; SDG 12; sustainability; sustainable consumption; retail;

    Sammanfattning : Background: Gamification is the application of game design elements in non-gameenvironments and is used to optimise experiences. Existing literaturedoes not explain which game design elements are applicable tosustainable grocery purchases or why. LÄS MER