Sökning: "Keariam Gebremichael"

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  1. 1. Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Keariam Gebremichael; Saadul Islam Khan; [2020]
    Nyckelord :Virtual Reality; Virtual Environment; Transition Risk; VR retailing; UTAUT2; Digital platforms;

    Sammanfattning : Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. LÄS MER