Sökning: "Kenneth Simcox"

Hittade 1 uppsats innehållade orden Kenneth Simcox.

  1. 1. Core Values, Critical Issues: The Role of National Culture in Adopting and Implementing Common Corporate Values in a Multinational Company

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Kenneth Simcox; [2007]
    Nyckelord :National Culture; Corporate Culture; Corporate Values; Multinational Teams; Cross-Cultural Management;

    Sammanfattning : Globalization has put pressure on many companies to enter foreign markets in order to stay competitive. While some choose acquisitions as an internationalization strategy, data indicates this often results in substandard performance. LÄS MER