Sökning: "Kesavan Madhavan"

Hittade 1 uppsats innehållade orden Kesavan Madhavan.

  1. 1. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Kesavan Madhavan; [2022]
    Nyckelord :Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Sammanfattning : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. LÄS MER