Sökning: "Kevin Keller"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Kevin Keller.

  1. 1. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Nyckelord :Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Sammanfattning : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. LÄS MER

  3. 2. "Is being the gay best friend still a thing?" -En multimodal kritisk diskursanalys kring representationen av homosexualitet i tv-serien Riverdale (2016-)

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Staffan Jeafer; [2019]
    Nyckelord :Film and TV; Homosexuality; Multimodal critical discourse analysis; Representation; Riverdale; Queer theory; ;

    Sammanfattning : The aim of this study is to analyze how homosexuality is represented in the modern tv-series Riverdale (2016-). Two confirmed homosexual characters from the show, Kevin Keller and Cheryl Blossom have been used to examine this. To showcase how their homosexuality is represented a multimodal discourse analysis was conducted. LÄS MER

  4. 3. Från affären till dörren : En kvalitativ analys av ICAs matkasses och Linas matkasses Instagram-konton

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Lisa Sundvall; Daniella Johansson; [2016]
    Nyckelord :Instagram; brand equity; food bags; marketing; Instagram; varumärkesvärde; matkassar; marknadsföring;

    Sammanfattning : Food and media have become two popular aspects in todays society. The growing interest and commitment of food has resulted in companies offering prepared food bags that can be delivered to your doorstep. This study examines how the two companies ICAs matkasse and Linas matkasse use Instagram as a way to strengthen their external communication. LÄS MER

  5. 4. Strategier för positionering av kontorslokaler

    Kandidat-uppsats, KTH/Fastigheter och byggande

    Författare :Astrid Jönsson; Linn Gregorsson; [2015]
    Nyckelord :Positioning; positioning strategies; office; market; office; target market; kontorsmarknad; kontorslokal; målgrupp;

    Sammanfattning : The report aims to examine how property owners position themselves to reach their target market, and which strategies they use when positioning their product. The investigation has been carried out mainly in the form of a case study in which a number of interviews with Stockholm real estate companies has been conducted, focusing on commercial property market segment. LÄS MER

  7. 5. How do students choose their banks?

    Kandidat-uppsats, Sektionen för Hälsa och Samhälle

    Författare :Andreas Gleerup; Marcus Harborn; [2009]
    Nyckelord :Brand equity; banking industry; consumer behavior; customer based brand equity; students;

    Sammanfattning : The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry. LÄS MER