Sökning: "Kevin Neville"

Hittade 1 uppsats innehållade orden Kevin Neville.

  1. 1. Channel attribution modelling using clickstream data from an online store

    Master-uppsats, Linköpings universitet/Statistik och maskininlärning

    Författare :Kevin Neville; [2017]
    Nyckelord :Clickstream data; Channel attribution; Logistic regression; Variable selection; Data driven marketing;

    Sammanfattning : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. LÄS MER