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1. Channel attribution modelling using clickstream data from an online store
Master-uppsats, Linköpings universitet/Statistik och maskininlärningSammanfattning : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. LÄS MER
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