Sökning: "Key Account Management KAM"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Key Account Management KAM.

1. 1. In search for the perfect KAM manager : Exploring both the buyer´s and the supplier’s view of valued personality traits in a KAM manager

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Erika Villumsen; Jennifer Laurits; [2021]
   Nyckelord :Key Account Management; Relationship marketing; Five-Factor Model;

   Sammanfattning : Background: KAM has received a lot of attention over the last decade, where organizations acknowledge the benefits, and choose to implement KAM programs within their companies. Research shows that the individual in a KAM manager role has a huge impact on the outcomes of KAM, crucially responsible for the relationships with the key accounts. LÄS MER

3. 2. Underhåll och förbättring av leverantörsrelationer : En fallstudie på ett speditörföretag

   M1-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

   Författare :Oscar Lönnberg; Alice Hägnander; [2020]
   Nyckelord :Freight Forwarder; Supplier Relations; Supplier Segmentation; Interaction Model; Customer Relationship Management CRM ; Key Account Management KAM ; Speditör; leverantörsrelationer; leverantörssegmentering; interaktionsmodellen; Customer Relationship Management CRM ; Key Account Management KAM ;

   Sammanfattning : Syfte – En förstudie på fallföretaget identifierade ett problem som ledde till att syftet och frågeställningarna formulerades. Studien syfte innebär att undersöka hur underhåll av en leverantörsrelation kan påverka ett speditörföretag. LÄS MER

4. 3. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
   Nyckelord :Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

   Sammanfattning : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. LÄS MER

5. 4. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Lucas Christensson; Oskar Svensson; [2017]
   Nyckelord :Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

   Sammanfattning : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. LÄS MER

7. 5. Management of Key Account Relationships in SMEs : A Resource-Based View

   Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Simon Johansson; David Gedda; [2016]
   Nyckelord :Relationship Marketing; Key Account; Key Account Management; Customer Relationship Mangement; SME; High- performing firms;

   Sammanfattning : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. LÄS MER