Sökning: "Key opinion leaders"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden Key opinion leaders.

  1. 1. How are Swedish healthcare companies entering and operating on the Japanese market

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Johan Börjesson; Jonathan Sarge; [2022-02-16]
    Nyckelord :;

    Sammanfattning : The Japanese healthcare market is full of hinders and barriers for foreign companies. These prevents new companies from entering the market unless they have the resources to spend on adapting to the Japanese market. Despite these hinders and barriers Japan continues to be a market which most healthcare companies wants to enter. LÄS MER

  3. 2. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    Master-uppsats, SLU/Dept. of People and Society

    Författare :Oscar Abelin; [2022]
    Nyckelord :csr communication; stakeholders; business returns;

    Sammanfattning : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. LÄS MER

  4. 3. Viskleken - Från media till mottagare

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Gustav Ohlén; Frida Lahti; [2022]
    Nyckelord :Whistleblowers; whistleblowing; narratives; the hybrid media culture; mass media; social media; the two-step flow of communication model; opinion leaders; crisis communication; crisis situation; Social Sciences;

    Sammanfattning : In recent years whistleblowing has increased. At the same time, the hybrid media culture has allowed whistleblowers to further participate in, and influence narratives. Previous research demonstrates both the increased impact of whistleblowers and the relevance of the two-step flow model in the hybrid media landscape. LÄS MER

  5. 4. Faith for the Planet : Perceptions amongst religious and spiritual leaders of sustainability communication - the case of Faith for Ecocide Law

    Master-uppsats, Stockholms universitet/JMK

    Författare :Alina Frank; [2022]
    Nyckelord :Sustainability communication; environment; climate change; rights of nature; Ecocide; Ecocide Law; Faith for Ecocide Law; religion; religious and spiritual leaders; perceptions; attitude; behavior;

    Sammanfattning : The climate crisis is one of the biggest challenges humanity has ever faced, posing severe threats to people around the world. Increased awareness about this crisis as well as a growing call for a more sustainable world can be noted not only by scientists and activists but also in the political and economic sector as well as within religious communities. LÄS MER

  7. 5. Den svenska atombomben : Hur ber ttelser om svenska atomvapen f r ndrades  ren kring 1960.

    Kandidat-uppsats, Stockholms universitet/Institutionen för kultur och estetik

    Författare :Jack Jakobsson; [2021]
    Nyckelord :Sweden; atomic bomb; 1958–1963; the Social Democrats; story telling; framing analysis.;

    Sammanfattning : The purpose is to understand the reasons for changed perceptions about Swedish nuclear weapons during the time when Sweden considered acquiring these weapons. The main question is: which stories about Swedish nuclear weapons did key players in Sweden present from 1958 to 1963 and how did these stories change. LÄS MER