Sökning: "Key words: Revitalization"

Hittade 2 uppsatser innehållade orden Key words: Revitalization.

1. 1. Från Gubbe till Fashion Week

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Isabelle Lacotte Olsson; Hanna Brochs Ljungberg; Martin Wall Mattson; [2013]
   Nyckelord :Key words: Revitalization; brand extension; GANT; Business and Economics;

   Sammanfattning : Abstract Title: From Oldster to Fashion Week – A study of brand revitalization through brand extension Seminar date: 2013-06-05 Course: FEKH29 Business Administration – Marketing Authors: Hanna Brochs, Isabelle Lacotte Olsson, Martin Mattson Advisor: Lars Carlman Examiner: Clara Gustafsson Purpose: The purpose of this essay is to discuss and analyze how a company can use brand extension to revitalize a brand and increase brand equity. Methodology: A hermeneutical study that relies on data collected through qualitative research methodology. LÄS MER

3. 2. Sourcing Strategies in Information Systems Development

   Magister-uppsats, Lunds universitet/Institutionen för informatik

   Författare :Mirella Muhic; Christopher Schulze Wintzler; [2011]
   Nyckelord :Key words: IS-sourcing; IS-development; Resource based view RBV ; VRIO framework; Strategy; Sustained competitive advantage; Strategic value; Sourcing modes.; Technology and Engineering;

   Sammanfattning : Abstract After 20 years of accomplishment Barney discusses in the recent issue of the Journal of Management (JOM, September 2011, 37(4)) the decline or the revitalization of the resource based view (RBV). This thesis gives support for its relevance in the field of sourcing IS- development. LÄS MER