Sökning: "Key words: Scent marketing"

Hittade 2 uppsatser innehållade orden Key words: Scent marketing.

1. 1. Skillnader mellan mäns och kvinnors attityder till företags användande av doftmarknadsföring

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Josefine Persson; Emelie Hansson; [2016]
   Nyckelord :scent perception; attitudes; Key words: Scent marketing; Business and Economics;

   Sammanfattning : Purpose: Based on excisting theories within marketing and psychology research investigate how scent marketing can affect customers and whether attitudes towards an ambient scent differ between men and women. Methodology: A quantitative study has been conducted with its starting point in positivism. LÄS MER

3. 2. Christmas is in the Air - En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tijana Stojanovic; Per-Erik Persson; [2015]
   Nyckelord :Sinnesmarknadsföring; attityd; besöksintention; doft; ljud; Business and Economics;

   Sammanfattning : Title: Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes Seminar date: 2015-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS Authors: Per-Erik Persson, Tijana Stojanovic Advisor: Clara Gustafsson Key words: Sensory Marketing, attitude, visit intention, scent, sound Purpose: The purpose of this thesis is to examine whether the presence of congruent stimuli will result in better attitudes towards products and stores, as well as a higher intention to visit the store, than the use of non-congruent stimuli. Methodology: This thesis applies a quantitative research method and a deductive approach. LÄS MER