Sökning: "Keywords:! Marketing promotion tools"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden Keywords:! Marketing promotion tools.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Nicole Chidiac; Iris Lundquist; [2023]
    Nyckelord :Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Sammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER

  4. 3. Köp av livsmedel på nätet: En studie om adoptionsprocessen och impulsköp

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Karim Ben Hadj Rebai; Sebastian Frykberg; [2022]
    Nyckelord :Promotion; Consumer behavior; Impulse buying behavior; Adoption process; Situational factors; Grocery shopping online; Promotion; Konsumentbeteende; Impulsköpbeteende; Adoptionsprocessen; Situationsfaktorer; Matinköp online;

    Sammanfattning : Introduction – Shopping groceries online has had an explosive growth in relation with Covid-19 pandemic, where consumers have been restricted and has had to re-prioritize how and where they shop, which has forced new habits and consumer behaviors. Grocery stores are constantly trying to influence consumers’ buying behaviors through a number of different promotional tools to get a response from consumers. LÄS MER

  5. 4. Folkbibliotek på TikTok och Instagram : Marknadsföring till unga

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Deidre Gejel; Louise Holtzberg; [2022]
    Nyckelord :marknadsföring; folkbibliotek; TikTok; Instagram; sociala medier; ungdomar;

    Sammanfattning : The aim of this thesis is to give insight into how librarians use Instagram and TikTok when marketing to young people. The data was collected by conducting a total of eight semi-structured interviews, four about TikTok and four about Instagram. The theoretical framework used is the 4Ps of marketing, also known as marketing mix. LÄS MER

  7. 5. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yulia Lunina; [2020]
    Nyckelord :Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Sammanfattning : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. LÄS MER