Sökning: "Kiara Dettmer"

Hittade 1 uppsats innehållade orden Kiara Dettmer.

  1. 1. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Kiara Dettmer; [2020]
    Nyckelord :Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

    Sammanfattning : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. LÄS MER