Sökning: "Kietzmann"

Hittade 5 uppsatser innehållade ordet Kietzmann.

  1. 1. Surviving as an artist in the era of social media

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Samu Vilppula; Juuso Ketola; [2021]
    Nyckelord :;

    Sammanfattning : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. LÄS MER

  3. 2. If You Are Not Visible, You Do Not Exist : A Qualitative Study of Corporate Reputation Management on Social Media

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Joanna Johansson; Terese Karlsson; [2017]
    Nyckelord :;

    Sammanfattning : The use of internet and social media has during the last decade increased and today both individuals and companies are active on social media. It is a new way for organizations to communicate with customers and many organizations have realized the value of their corporate reputation to contribute to a competitive advantage. LÄS MER

  4. 3. Utbytesstudenters användande av sociala medier : en kvalitativ studie som fokuserar på tjänsternas betydelse för användargruppen

    Master-uppsats,

    Författare :Christopher Lundberg; [2017]
    Nyckelord :Sociala medier; Utbytesstudenter; Internationella studenter; Informationsbehov; Informationsbeteende;

    Sammanfattning : The purpose is to investigate the significance of social media for the user group exchange students. But also to investigate their central information needs and how they reason regarding criticism of the sources when it comes to using social media. I used theories regarding information needs from different researchers. LÄS MER

  5. 4. City branding on Instagram: DMOs and their usage of affordances

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Mark Fokkema; [2016]
    Nyckelord :social media; Instagram; affordances; content analysis; interviews; challenges; Leeuwarden; Amsterdam; Kietzmann; Spector;

    Sammanfattning : Technological developments such as social media have created challenges for DMOs (destination marketing organisations or destination management organisations). DMOs are trying to keep up with development of new social media platforms including Instagram. LÄS MER

  7. 5. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Linnea Berg; Lisa Sterner; [2015]
    Nyckelord :Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

    Sammanfattning : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. LÄS MER