Sökning: "Kim Jacobsson"

Hittade 1 uppsats innehållade orden Kim Jacobsson.

  1. 1. Identification of Needs Influencing the Students’ Selection of University

    Kandidat-uppsats, Ekonomihögskolan, EHV

    Författare :Martin Jech; Kim Jacobsson; Anna Frykman; [2007]
    Nyckelord :needs; marketing; education; student needs; marketing of universities; marketing of higher education;

    Sammanfattning : Recent changes in the educational sector have lead many universities to re-think their existing approaches in attracting students to their institutions. Attracting better students and increasing student enrolments is becoming more critical then ever. In the past, the needs of students were overlooked. LÄS MER