Sökning: "Kim Thurow"

Hittade 1 uppsats innehållade orden Kim Thurow.

  1. 1. De kom, de klickade, de övergav

    Kandidat-uppsats, Lunds universitet/Statistiska institutionen

    Författare :Kim Thurow; [2022]
    Nyckelord :webbstatistik; e-handel; övergivna kundkorgar; logistisk regression; B2C; köpresa; digital analys; retail; statistik.; Mathematics and Statistics;

    Sammanfattning : This thesis analyses web statistics belonging to a national B2C e-commerce in retail. The purpose of the thesis is to investigate abandoned carts amongst logged in customers with at least one product added in to their cart and at least one visit to the payment page. LÄS MER