Sökning: "Kim-Hoa Chau"
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1. Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese CosmeticsMagister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan
Sammanfattning : Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy. LÄS MER