Sökning: "Kimberley Hagander"

Hittade 1 uppsats innehållade orden Kimberley Hagander.

  1. 1. Wash away greenwashing : Retorisk analys av kriskommunikation vid anklagelser av greenwashing

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ebba Envall; Kimberley Hagander; [2020]
    Nyckelord :Sveaskog; Preem; Svenskt Flyg; crisis communication; greenwashing; rhetoric; image repair theory; green rhetoric; Sveaskog; Preem; Svenskt Flyg; kriskommunikation; greenwashing; retorik; image repair theory; grön retorik;

    Sammanfattning : The study ”Wash away greenwashing” aims to analyze crisis communication caused byaccusations of greenwashing and whether the accused organizations succeed in repairing their image. Greenwashing is when an organization is trying to portray themselves as more environmentally friendly than they actually are. LÄS MER