Sökning: "Klara Wellén"

Hittade 2 uppsatser innehållade orden Klara Wellén.

1. 1. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands

   Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

   Författare :Klara Wellén; [2022]
   Nyckelord :Consumer culture; friluftsliv; outdoor sector; communications; Transformational Sustainability;

   Sammanfattning : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. LÄS MER

3. 2. ‘The quest for social value’ - The narrative of IKEAs partnership with social entrepreneurs

   Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Klara Wellén; [2020]
   Nyckelord :Corporate Social Responsibility; IKEA; Corporate narratives; Social entrepreneurship;

   Sammanfattning : Narratives in corporate storytelling is a powerful and persuasive tool for validation of Corporate Social Responsibility. To further their social mission, IKEA partner with social entrepreneurs, a collaboration which produce products or services for IKEA while creating incomes for the social entrepreneurs, claimed by IKEA as a win-win. LÄS MER