Sökning: "Klaus Johansson"

Hittade 2 uppsatser innehållade orden Klaus Johansson.

1. 1. Evolving Loyalty Programs- Merging Classic Loyalty with New Technology

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Christopher Johansson; Carl-Johan Ingvarsson; Alexander Klaus; [2008]
   Nyckelord :Loyalty; Loyalty Programs; Personalized Promotion; Grocery retailing; eCRM; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. LÄS MER

3. 2. Let's get social on the way to the market : A study of German companies' internationalization proceses

   Magister-uppsats, Företagsekonomiska institutionen

   Författare :Balazs Abonyi; Martin Johansson; [2007]
   Nyckelord :;

   Sammanfattning : Germany and Sweden have been significant trade partners throughout history, which has even strengthened during the last decades. Many German firms have established their business in Sweden and vice versa. The Uppsala model has often been used to describe the way a company becomes international. LÄS MER