Sökning: "Konstantin Krasimirov Konov"

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1. 1. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Nyckelord :Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Sammanfattning : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. LÄS MER