Sökning: "Kostantin Valassis"
Hittade 1 uppsats innehållade orden Kostantin Valassis.
1. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. LÄS MER
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