Sökning: "Kostantin Valassis"

Hittade 1 uppsats innehållade orden Kostantin Valassis.

  1. 1. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Kostantin Valassis; Yannick de Rosen; [2013]
    Nyckelord :Marketing mix; adaptation; standardization; SMEs; internationalization.;

    Sammanfattning : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. LÄS MER