Sökning: "Kristin Holvid"

Hittade 2 uppsatser innehållade orden Kristin Holvid.

  1. 1. Cross-functional collaboration in high-tech startups pursuing the lean startup strategy

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elena Volkova; Kristin Holvid; [2013]
    Nyckelord :cross-functional collaboration; cross-functional integration; lean startup concept; marketing-engineering collaboration; high-tech startup;

    Sammanfattning : The research presented in this thesis is focused on high-tech startups pursuing a strategy referred to as the "lean startup concept". In order for this concept to be effective, cross-functional collaboration between marketers and engineers is required. LÄS MER

  2. 2. Motivation i stora organisationer, En fallstudie över hur Microsoft motiverar sina anställda

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Kristin Holvid; Stephanie Kaup; [2011]
    Nyckelord :Motivation; Large organisations; Machine bureaucracy; Mintzberg; Freedom with responsibility;

    Sammanfattning : Theoretically, when an organization grows large it has to formalize its structure and exercise control by more regulations. The negative side effect might in turn be demotivated employees (machine bureaucracy). However, practice seems to contradict theory. LÄS MER