Sökning: "Kristina Gurviciute"

Hittade 1 uppsats innehållade orden Kristina Gurviciute.

  1. 1. Supporting sales management with CRM software - Case company SAP AG

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Kristina Gurviciute; [2001]
    Nyckelord :sales management; customer relationship management CRM ; sales task; strategic sales management; management cycle; terr;

    Sammanfattning : Increased globalization and greater market transparency are making the issue of retaining customers more and more important in today's business environment. Recent sales management trends are leading companies to focus their efforts on customer relationship management in order to achieve long-term business success. LÄS MER