Sökning: "Kristina Holmström"

Hittade 1 uppsats innehållade orden Kristina Holmström.

  1. 1. Never ending story : Storytelling som en varumärkesstrategi

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Annika Holmström; Kristina Landqvist; [2010]
    Nyckelord :storytelling; green marketing; csr; varumärkesbyggande;

    Sammanfattning : We were accepted to the field study Dignity and therefore chose to write our thesis in connection with it. Our subject is the oasis of Siwa in Egypt. The society has long been isolated, and therefore, the city has been able to preserve their handicraft methods and values. LÄS MER