Sökning: "Kristina Tomicic"

Hittade 1 uppsats innehållade orden Kristina Tomicic.

  1. 1. The Package : The Neglected Attribute The package´s role as a strategic tool in a competitive context

    Magister-uppsats, Ekonomiska institutionen

    Författare :Kristina Gustafsson; Camilla Miedl-Ohlsson; [2002]
    Nyckelord :Business and economics; Förpackningsdesign; marknadskommunikation; märkesidentitet; kärnvärde; positionering; magisteruppsats; Tomicic; Ekonomi;

    Sammanfattning : Background: When functionalities of todays products become increasingly alike, design plays a prominent role for product differentiation. Visuality becomes as significant as functionality and increases the importance for companies to work with, and use, packaging design as a tool for creating competitiveness. LÄS MER