Sökning: "Kristine Åsblom"
Hittade 2 uppsatser innehållade orden Kristine Åsblom.
1. ‘In the Region for the Region’ – Tailoring Solutions to the Mid-Segmnet in Emerging Markets . A case study of Bühler Bangalore’s Mid-Segment Innovations
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Western MNCs active in emerging markets have traditionally catered the high-income customers of the premium-segment. Meanwhile, the economic growth in emerging markets, such as China and India, has led to a vast mid-segment with differing needs. LÄS MER
2. The Decision-Making Process of Swedish Born Global Video Game Developers – Effectuation and Causation
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The increasing globalisation of the modern world has made it possible for companies to internationalise far more rapidly than before (Andersson & Wictor, 2003) The term Born Global is an example of companies that are international almost directly after their foundation. Video game developers are good examples of Born Globals, i.e. LÄS MER