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1. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Groceries online (E-grocery) is a growing market, however, many of those that have tried the service abandon it shortly thereafter. Most research surrounding e-grocery focuses on why consumer begin purchasing and why repurchases occur, however, there is a lack of studies regarding why consumers abandon purchasing. LÄS MER
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