Sökning: "Kristoffer Ahlen"

Hittade 2 uppsatser innehållade orden Kristoffer Ahlen.

  1. 1. Increasing Purchase Intention by Prompting Self-commitment

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Kristoffer Ahlen; Joel Rehn; [2013]
    Nyckelord :Cognitive dissonance; Purchase intention; Self-commitment; Self-prophecy; socially normative behaviour;

    Sammanfattning : There is a general consensus today that it is good to act in accordance with socially normative behaviour such as taking care of the environment. But even though most consumers have a positive attitude towards such behaviour, they often fail to convert that attitude into action. LÄS MER

  3. 2. Improving the Order Receiving Process : Case Study: Ekmans AB

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Kristoffer Ahlén; Erik Benjaminsson; Jesper Hedegärd; [2010]
    Nyckelord :Management; Change; Resistance; Culture; Total Quality Management; Inefficiency; Standardisation; Ekmans;

    Sammanfattning : Purpose The purpose of the thesis is to identify problems cooperating departments suffer from, create solutions and discover ways to successfully implement the changes. A case study of Ekmans AB has been conducted to accomplish this. Background In today’s business world competition is fiercer than ever. LÄS MER