Sökning: "Kristoffer Eklund Berggren"
Hittade 1 uppsats innehållade orden Kristoffer Eklund Berggren.
1. Grönt associeras med skogen : En kvalitativ studie om grön marknadsföring inom skogsindustrin
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Title: Green is associated with the forest – a qualitative study on green marketing within the forest industry Purpose and research questions: The purpose of this study is to create an understanding of how actors within the forest industry work with green marketing and environmental arguments, as well as identifying benefits that green marketing may create and possible challenges associated with it. Research questions: 1. LÄS MER
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