Sökning: "Krisztina Kodó"
Hittade 5 uppsatser innehållade orden Krisztina Kodó.
1. Determinants for Successful Boothmanship & Booth Design: A Book Review of Exhibiting Marketing and Trade Show Intelligence
L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : The book provides a deep insight into the successful organisation, management and marketing of booths at trade shows. By giving practical examples and explanations, Solberg Søilen aims at examining previous research and exploring factors and aspects which can lead, if properly applied, to successful boothmanship. LÄS MER
2. Literature Review of the Value Grid Model
L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : The value grid model proposes a complex framework to analyse and understand value creatingactivities among different actors. This literature review is focusing on explaining the evolutionof the value grid model, thus explaining the following theories: (1) supply chain, (2) valuechain, (3) value system, (4) value network, (5) knowledge value chain, (6) value grid model. LÄS MER
3. Service Economy as a Threat to Social Sustainability
L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Economic growth is often linked to service economy. Sustainable economic growth is based upon economic, environmental and social sustainability. Some argue that economic and environmental sustainability has its foundation on social sustainability. LÄS MER
4. Acceptance of Online and Mobile Payment : A Cross-Country Analysis of Germany, Hungary and Sweden
Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Purpose: The purpose of this paper to fill the research gap of lack ofcross-country studies in Germany, Hungary and Sweden in thecontext of online and mobile payment adaption and usage. Research Questions: The authors of this study aim at answering the followingquestion: What are the main similarities and differences in onlineand mobile payment acceptance in Germany, Hungary andSweden in the age group of 18-35?Theoretical Framework:The theoretical framework presents prevalent theories aboutfactors which are connected to online and mobilepayment. LÄS MER
5. Mobile payment analysed from the aspects of Kano model
L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. LÄS MER