Sökning: "Kseniia Gunko"

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  1. 1. Factors influencing the choice of brands of music services among Russian consumers

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Kseniia Gunko; [2019]
    Nyckelord :Discrete Choice Models; Multinomial Logit; Best-Worst Scaling Method; Music Streaming Services; Brands;

    Sammanfattning : This paper examines the attitude of consumers towards music streaming services in Russia. The main goal of the research is to define the level of preferences of different features of the services and to match them to the brands present in the market. LÄS MER