Sökning: "Kundens upplevda värde"
Visar resultat 1 - 5 av 23 uppsatser innehållade orden Kundens upplevda värde.
1. KUNDENS UPPLEVDA VÄRDE UNDER HÖG INFLATION
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Research question: How does customer perceived value of environmental products change during high inflation? Purpose: The purpose of this study is to analyse if and how customer perceived value, concerning environmentally friendly products, could change based on the consequences of a high inflation. Method: The method used for this study is a mixed-method where both quantitative and qualitative data is collected. LÄS MER
2. Maximizing value capture from AI digital solutions : A case study of a startup in the wind energy industry
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Purpose The purpose of this study is to extend current literature on the concept of value capture for AI start-ups, focusing on the challenges they face and how to maximize value capture. By investigating relational and economical value capture dimensions, this study aims to identify opportunities for start-ups to extract value from their AI digital solutions. LÄS MER
3. Value based selling : Key value drivers for SMEs within the steel industry
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER
4. Towards a Method for Utilizing Value-based pricing on Smart Services
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Purpose - The purpose of this thesis was to develop a method for how practitioners can utilize value-based pricing of smart services. In order to fulfill this purpose, the following research questions were addressed: RQ1) How can firms identify value drivers for their smart services in order to understand customer perceived value? RQ2) How can firms match the perceived value of their smart service and what type of revenue model to use (i. LÄS MER
5. Hållbara kläder och kläder som håller - En studie om möjligheter och hinder för konsumenter att öka sin konsumtion av begagnade kläder
Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : EU:s medlemsländer ska enligt avfallshierarkin röra sig uppåt i hierarkin beträffande sin hantering av textilavfall. I januari 2025 ska medlemsländerna ha implementerat separat fraktion av textilavfall i dess avfallshantering. Insamlingen av textila resurser kommer därav att öka i Sverige. LÄS MER