Sökning: "Kyle Thieme"

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  1. 1. Activating Brand Heritage

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kyle Thieme; Henrik Lilja; Martin Gidlund; [2010]
    Nyckelord :Brand Heritage; Positioning; Activation; Brand Equity; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis Purpose: To contribute further understandings, as well as provide guidance for managers in activating brand heritage. Methodology: A qualitative research approach was selected for the thesis. Primary data was collected through semi-structured interviews, secondary data was collected through official websites. LÄS MER