Sökning: "Léa-Noémi Huber"

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  1. 1. 'The battle never stops' - A discourse analysis of Nerf toy gun advertisements

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Léa-Noémi Huber; [2019]
    Nyckelord :Toy guns; Nerf; Discourse analysis; Militarisation; Masculinity;

    Sammanfattning : This study consists of a discourse analysis of five Nerf toy gun commercials which were aired on US television between 2017 and 2018 and were produced by the international toy gun company Hasbro Inc. Using Gillian Rose’s model of discourse analysis I as a method in combination with discourse theory, theoretical concepts of militarisation and masculinity, the question how militarised masculinity is produced through the discourse of the selected Nerf toy gun commercials has been posed and guided the analysis of this study. LÄS MER