Sökning: "L Oreal"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden L Oreal.

1. 1. ADAPTING TO THE NEW NORMAL : A Qualitative Study of Digital Leadership in Crisis

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Maxim Murashkin; Johanna Tyrväinen; [2020]
   Nyckelord :digital leadership; digital mastery; digitalization; digital transformation; crisis; COVID-19; L’Oréal; leadership; virtual teams; communication; pandemic;

   Sammanfattning : With more than 5 million people sick and 300 thousand dead, the global economy has experienced an economic shock more severe than the financial crisis of 2008. The sudden emergence of COVID-19 as a global threat came at a time when a significant percentage of businesses are divided in their degree of digital maturity. LÄS MER

3. 2. Beauty and the Beast: The Acquisition of The Body Shop by L’Oréal

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sophia Collischon; Katharina Löw; Jannike Törnqvist; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

4. 3. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paulina Lundin; Kristina Huhn; [2017]
   Nyckelord :Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

   Sammanfattning : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. LÄS MER

5. 4. The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Julia Kulle; Julia Hellsten; [2017]
   Nyckelord :Brand loyalty; Millennials; brand management; marketing; beauty industry; beauty marketing;

   Sammanfattning : The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. LÄS MER

7. 5. Dynamic Marketing Capabilities : Organizational Renewal Towards Social Media Marketing

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Martin Hult; Jannike Sjölund; [2017]
   Nyckelord :Dynamic Marketing Capabilities; Dynamic Capabilities; Knowledge Management; Absorptive Capacity; Organizational Renewal; Social Media Marketing;

   Sammanfattning : Through a qualitative study based on an integrative model of dynamic marketing capabilities (DMCs), we have aimed to investigate how acquisition and integration of market knowledge have affected the process of organizational adaptation towards social media marketing and how this has led to a reconfiguration and adaptation of the firms’ organizational resources and capabilities. The empirical data was collected through semi-structured interviews with five case companies; Bambino MAM, L’Oréal Nordics, Oriflame, Unilever, and Åhléns. LÄS MER