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  1. 1. Is social media a fortune or misfortune? —The art film’s dilemma and breakthrough.

    Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :LI YIJIA; [2018]
    Nyckelord :Social media; Art film; Online marketing;

    Sammanfattning : In China, Weibo is a social software that almost everyone uses. Weibo does not only provide an arena for users to share their experiences with friends but also offers a platform for companies to promote their products. From 2014, the distributors of the films began to use Weibo as one of their main marketing tools. LÄS MER