Sökning: "LIUBOV KOLMAKOVA"

Hittade 2 uppsatser innehållade orden LIUBOV KOLMAKOVA.

1. 1. Glocalization Marketing Strategy of Mc Donald’s Case Study: Turkey

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :LIUBOV KOLMAKOVA; [2017]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. Glocalization Marketing Strategy of Mc Donald's Case Study: Turkey

   Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

   Författare :Liubov Kolmakova; [2017]
   Nyckelord :Glocalization; Mc Donald s; Globalization; Marketing Mix; Turkey; Innovation Management;

   Sammanfattning : Globalization is spreading worldwide and it is coming together with its norms. These norms are not appreciated worldwide and there are many nations which have significant populations that are opposed to globalization and its norms. LÄS MER