Sökning: "Laddering"

Visar resultat 1 - 5 av 9 uppsatser innehållade ordet Laddering.

  1. 1. How is animal welfare internalized in consumers’ purchase decision? : a means-end chain analysis

    Master-uppsats, SLU/Dept. of Economics

    Författare :Marie Palmér; Maria Humble; [2018]
    Nyckelord :Consumer behaviour; Farm animal welfare; Laddering; Means-end chain; Personal values; Point of purchase; Pork; Purchase decision;

    Sammanfattning : As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her broad life goal - a symbolic, personal value. LÄS MER

  2. 2. Farmers' private savings for retirement : values behind the decision

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Louise Pettersson; Elin Ringborg; [2016]
    Nyckelord :retirement; decision-making; private savings; farmer; laddering; personal values; means-end chain;

    Sammanfattning : Self-employees in Sweden, there among farmers are not provided with any occupational pension, which means that one part of their retirement income is lacking. Therefore, they have a larger responsibility concerning their private savings for retirement in order to obtain a retirement income corresponding to the one they had during their active work period. LÄS MER

  3. 3. Farmers preferred end-values related to their use of forward contract : a means-end chain analysis

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Ricard Nyman; [2015]
    Nyckelord :Hedging; laddering interviews; means-end chain; personal value; risk management;

    Sammanfattning : Today’s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. LÄS MER

  4. 4. Means-end value assessment

    Master-uppsats, Linköpings universitet/Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingTekniska högskolan; Linköpings universitet/Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingTekniska högskolan

    Författare :Jonatan Westergren; Jonathan Hilborn; [2014]
    Nyckelord :;

    Sammanfattning : Services are intangible in their nature. When product oriented companies seeks to expand their industrial offerings with services they encounter many problems, one of which is the challenge of selling these intangible services. The sales team needs to be able to show the value of the service in order to successfully reach out to the customers. LÄS MER

  5. 5. Country of origin - consumers’perception at the point of purchase of meat : a means-end chain analysis

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Malin Hagbardsson; [2013]
    Nyckelord :Country of Origin; laddering interviews; means-end chain; meat; purchasing decision;

    Sammanfattning : Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). LÄS MER