Sökning: "Laia Martinez Miracle"

Hittade 2 uppsatser innehållade orden Laia Martinez Miracle.

1. 1. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Akankshya Mishra; Laia Martinez Miracle; [2022]
   Nyckelord :Consumer Perception; Sustainable Consumption; Meat Consumption; Plant-based Meat Alternative Products PBMA ; Plant-based diets; Business and Economics;

   Sammanfattning : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. LÄS MER

3. 2. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
   Nyckelord :Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

   Sammanfattning : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. LÄS MER