Sökning: "Lamei Tang"

Hittade 1 uppsats innehållade orden Lamei Tang.

  1. 1. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Karin Karlsson; Lamei Tang; [2021]
    Nyckelord :Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

    Sammanfattning : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. LÄS MER